Wholesale Website & CMS Modernization

The challenge

The business ran on a custom-built PHP site with no CMS — every product update or content change required going back to the original developer. Customer inquiries were routed to a personal email domain, and the legacy hosting environment offered no path to self-management or growth.

• Custom-built PHP site with no CMS — every update required contacting the original developer
• Customer inquiries routed to a personal email domain, undermining professional credibility
• Legacy hosting with no self-service path and no room for growth

What was at stake

• Permanent dependency on a single developer for any site change, however minor
• Missed opportunities when product information couldn't be updated promptly
• Professional credibility undermined by a personal email domain on all client communications

How we approached it

Rebuilt the site on a modern CMS with a refreshed design suited to professional wholesale presentation. Migrated domain and hosting, configured business email with the company domain, and structured product and category pages for search visibility. Handed over with owner training for independent day-to-day management.

1. 1

   Rebuilt the site on a modern CMS with a refreshed design and clean product catalogue structure

2. 2

   Migrated domain and hosting to a managed environment the owners control

3. 3

   Configured business email with the company domain and set up centralised forwarding

4. 4

   Structured product and category pages with metadata tuned for search visibility

5. 5

   Trained the owners on independent content and catalogue management

The outcome

The owners now update products and publish content without any developer involvement. Customer inquiries route through a professional company domain email. The site is structured for long-term search discoverability, and the business has no ongoing dependency on the original developer.